INTERVIEW: Why being a female in Nigerian Music Industry is not easy- Amarachi, Afro Pop Artiste

Hers is a truism of Oprah Winfrey’s assertion: “The greatest adventure you can ever make is living the life of your dreams.” Born in Awka Etiti, Idemili South Local Government Area of Anambra State; she had one major dream: To change the world through music.

Meet Amachukwu Amarachi Mercy, 21, a final-student of Mass Communication at the University of Nigeria, Nsukka (UNN), in Enugu State.

In this chat with CRISPNG.COM, the talented artiste talks about her foray into music, achievements, challenges and dreams for years ahead.

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CRISPNG: What inspires your music career?

My major inspiration comes from my desire to make an impact in the Nigerian Music Industry.

I have always loved singing so, I want to make an impact in the Music Industry through Afro pop style of music. My voice was never pleasant from the scratch but through perseverance and determination to get over who discouraged me about my voice, I was able to create and fine-tune my voice which makes it pleasant. 

CRISPNG: What do you intend achieving with your music? 

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I want to change the world by bringing music to the grassroots; reawakening Africa’s fading cultures, values, norms and the blacks generally. Also, through music, I want to give back to the society by building a charity foundation for the less privilege in the society. I will also love to build schools so as to increase the chances of people going to school in Nigeria and Africa as a whole so as to eliminate the level of illiteracy.

CRISPNG: Who are your favourite artistes in Nigeria? 

Yemi Alade (Mama Africa), Tiwa Savage, Wizkid and Tekno 

CRISPNG: What are your dreams in the next 10 years? 

I want to be among top five musician in Nigeria and Africa as a whole. I also want to be known internationally and worldwide, with determination and hardwork. 

CRISPNG: What’s your assessment of music generally in Nigeria…are they making impact? 

Well, music now is basically rock and roll music. It is either Shaku Shaku or Gwara Gwara song dance, which is actually good but then the likes of Fela Kuti, Osondu Owendu, among others have been going down slowly so my duty as a musician is to modify and restructure those patterns of music into a modern style and refer people back to the old through creativity.

CRISPNG: What are your achievements so far and what are you working on now?

Actually, I won Mass Communication Got Talent organized by the department at the University of Nigeria, Nsukka (UNN) in 2017. I also won UN VOICE Enugu State in 2017. I have also produced 4 singles but by next year I intended making my first album. Am currently working on my latest song titled TONIGHT.

CRISPNG: What are the challenges so far? 

My major challenge as an upcoming artiste comes from the producers. This is because they always demand one thing or the other, different from our major aim of working together. Most of them do bring up relationship issues. So, being a lady or woman in Nigerian Music Industry is not really easy. For one to get there, she has to muster the courage to defy the odds to be able to rise to lime light in the Music Industry. 

Most of them do bring up relationship issues. So, being a lady or woman in Nigerian Music Industry is not really easy.

CRISPNG: Finally, what’s your advise to Nigerian youths? 

Be strong, fight till you achieve your goal. Do not give up. Live the life of your dreams because that is the only thing that will make you happy in life. Do not be discouraged. Always remember to believe in what you can do and how you will do it to get to the top because the truth is no one actually care about you. It depends on you to prove people wrong by being the best in everything you put your hands on. Thanks



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